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India's First Milk Soda - Your New Craving
Not another soft drink. Not another health drink. Just Doodh Soda. More than a beverage, a category on its own. Delicious, fizzy, and impossible not to fall in love with. Here's why it's unlike anything else.
The Fizzy Files
The Doodh Soda Story
Conventional career path, conventional drink options - neither excited our founder, Aman Gandhi. So, he swiped left on both, switched from UPSC to the entrepreneur lane, and set out to make his mark in a completely different way. His OG supporter and the one funding his dream? Nitin Gandhi. Over Instagram DMs, the two hit upon and brainstormed their crazy idea - “what if milk fizzed?”.
Interesting? Absolutely.
Easy? Not even close.
As it turned out, making milk fizzy was where things got complicated. The three-line script was loud and unanimous - milk will curdle, it will split, and carbonated milk is impossible. But Aman refused to let the idea go. Two years of intensive R&D, countless trials, and relentless experimentation later, his team cracked a stable dairy-carbonation formula that actually worked. They finally made the most unlikely duo work.
So just like that, against all odds, India's first Milk-based Soda was born.
Every Can Is A Promise Kept
Built For India
Not Borrowed For It
Global formula tweaked for Indian tastes? Nope, we built Doodh Soda to occupy a space of its own. It’s unapologetically original and a category-first beverage built for Indian taste, culture and curiosity. Because India deserves a beverage that's proudly its own.
Taste Comes First
Everything Else Follows
Innovation sparks curiosity, but it’s the taste that wins hearts. We built Doodh Soda with a taste-first philosophy. It is incredibly delicious, unexpectedly bold, wonderfully smooth and endlessly indulgent. Because we're here to win your taste buds, not the algorithm.
Love at First Sip
Not Slow Burn Romance
Great drinks don’t need a second chance, a time to ‘grow on you’. Doodh Soda is built to win you over instantly. It’s surprising, fizzy, delightful and addictive from sip one. No “acquired taste” required. The only thing you’ll acquire afterwards is another can.
The Taste Secret
Ingredients & Formulations
Nothing about the taste is an accident. Inside every Doodh Soda can is the perfect balance of premium ingredients, a stable dairy-carbonation formula, and added prebiotic fibre that team up to deliver a smooth, safe and surprisingly “gentle on your stomach” drink.
Meet the Fizz Makers
Two stubborn minds. Two different journeys. One shared obsession. To make Doodh Soda the next big thing.
Meet our Founders
The Curious One
Aman Gandhi
Founder, COO, Brand Face
The Curious One
Aman Gandhi
Founder, COO, Brand Face
He traded his civil service aspirations for a far tougher entrepreneurial journey and spent two years developing a product everyone else doubted. Doodh Soda exists because he believed that being different wasn't a problem. It was the point.
The People’s Person
Megha Gandhi
Founder and CBO
The People’s Person
Megha Gandhi
Founder and CBO
An architect and interior designer, Megha spent years nurturing her family and then decided to bring her business skills and creativity back into action. She is the design and strategic mind behind the brand.
Meet our Mentors
The Number Man
Govind Rai Garg
Mentor & CFO
The Number Man
Govind Rai Garg
Mentor & CFO
A chartered accountant by profession, he brings financial expertise, business insight, and years of experience to the table. He has helped build and scale multiple businesses and also led their fundraising.
The Risk Taker
Nitin Gandhi
Mentor & Investor
The Risk Taker
Nitin Gandhi
Mentor & Investor
Senior Manager at EY, he is the original investor whose support turned this idea into a real project. Aman's mentor and the other half of the Instagram chat that sparked the idea of building a whole new beverage category.
The Story's Just Getting More Interesting
Three power-packed flavours, already buzzing. More are lining up to join the party. And the big dream: to make Doodh Soda another word for cold drink. To transform it into a drink India can call “Our Drink”.